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Academic Libraries: Their Rationale and Role in American Higher Education

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At the end of the 20th century, college and university libraries face enormous challenges and opportunities. Libraries must fight for increasingly limited resources at a time when expenses continue to spiral. This volume offers academic administrators and librarians a better understanding of the issues facing the library during this time of change, and the role of the library in the evolving campus of the future…. More >>

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Children’s Books: A Practical Guide to Selection

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So many books. So little time. So many needs. So little budget. If this describes your situation, here is a new book to help you approach book selection confidently and strategically. If you are new to the library environment, in charge of training new librarians or paraprofessionals, or looking for new ideas in collection development, this resource is a must-have. Phyllis Van Orden, a former president of both the Association for Library Services to Children and th… More >>

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Creating Your Library Brand

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From McDonald’s arches to Nike’s swoosh, logos are part of the everyday landscape. These are the visual representations of brands’ extensive marketing stories, defining the meaning and message of the company.Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit?In the new media mix, libraries need to stand up and eff… More >>

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